The problem

Maybe you struggle to get your ideas and expertise the attention they deserve because:

•You're used to talking to other experts in your field

•Your field is conceptually difficult or complex

•Your training hasn't included or emphasised communication skills

•You don't want to feel you're oversimplifying things

•You believe you aren't creative

•You lack confidence in presenting yourself

•You  believe that to appear smart, you have to make things look complex (this is forgivable, but see here for why you shouldn't do that!)

What you'll learn

With SFT, you'll learn how to:

•Explain your ideas to anyone
•Expand your global influence
•Create and communicate change
•Achieve your career potential
•Raise investment

through the art and science of storytelling, as this is the most powerful way to grab an audience's attention, create a memorable presentation of your skills, experience, and ideas, and inspire others to act.

We have blog posts, videos, guides, live trainings and online courses.

Join the mailing list so you never miss anything, or book a free, zero-obligation consultation with Tom here (grab it while it's hot!).

How SFT is different

There are millions of resources out there on communication skills and storytelling.

But SFT is specifically aimed at technically minded people: programmers, engineers, scientists, analysts, financiers, and so on. I offer a combination of creative, teaching and industry experience that (to my knowledge) nobody else has.

I don't believe in teaching you a "box of tricks". You can find that somewhere else. Everyone's different, and it's very obvious when someone is presenting an idea using someone else's techniques.

Like getting your black belt

I will teach you the principles you need to develop your own style. It's like getting your black belt.

And it's not just about storytelling: SFT will provide you with invaluable guidance on other soft skills you need to develop, as well as industry-relevant insights.

The resources you find here will help you bridge the gap between the world you work in and the outside world.

You'll develop superpowers of communication.

I'm uniquely positioned to help you with this because I have a technical as well as a creative background, and proven track record in helping technical businesses.

I studied philosophy at university, with a heavy emphasis on mathematics and mathematical logic.

I worked full-time in education for nearly 7 years, including 4 with The British Council, where I gained a postgraduate teaching diploma, before I went freelance to  build a creative content business in the tech industry.

Over the last 15 years, I've worked with technical businesses worldwide, ranging from early stage startups to financial institutions, helping them tell their stories in every imaginable format from video, to animation, to infographics, to public speaking. I've also worked for brands such as Adidas, and directed music videos.

A few years ago I launched Financial Films as an industry-focused content production house.

I've also spoken on stages internationally and done a TEDx talk. You can find a list of my speaking engagements here.

So I think it's fair to say I've earned my black belt.

Now let me help you earn yours.

What's on offer

Many of the resources on SFT will be completely free.

You can also book me for a talk or workshop at your organisation.
In the near future, there will also be professional online courses available to buy on specific topics.

If you'd like to work with me personally, for example, by running training or giving a talk to your organisation, please get in touch for a free, zero-obligation consultation.