Training That Fits Better Than a Savile Row Tailor

I offer full- and half-day workshops for techical professionals.

By the end of the course, I guarantee you will be better able to explain your ideas and get the kind of responses you want.

I'll customise the content, so the course fits you better than a Savile Row Tailor- and the benefits will last for a lifetime.

For an even more bespoke approach, I also offer 1-to-1 coaching.

We can do it in-house or online, and split it up into multiple sessions.

Curious? Read on...

The problem

Maybe you struggle to get your ideas and expertise the attention they deserve because:

•You're used to talking to other experts in your field

•Your field is conceptually difficult or complex

•Your training hasn't included or emphasised communication skills

•You don't want to feel you're oversimplifying things

•You believe you aren't creative

•You lack confidence in presenting yourself

•You  believe that to appear smart, you have to make things look complex (this is forgivable, but see here for why you shouldn't do that!)

What you'll learn

By the end of the full day course, you will:

  • Be better able to communicate technical concepts to non-specialists
  • Be familiar with common problems and how to solve them
  • Have been introduced to, and have practised, basic storytelling techniques to make your presentations engaging, memorable, and action-oriented
  • Be better able to use visuals to express ideas
  • Be better able to use your voice to command attention
  • Be better able to use storytelling with data
  • Know what to do when a presentation goes wrong
  • Be more confident speaking in public
  • Have a roadmap for further skill development

You'll do this through the art and science of storytelling, as this is the most powerful way to grab an audience's attention, create a memorable presentation of your skills, experience, and ideas, and inspire others to act.

The exact syllabus will depend on your specific needs, but here's an example:

Example syllabus

The course could be focused on a specific industry- such as fintech- and on a specific skillset, such as pitching.

Half-day courses can be laser-focused on specific topics.


There are three core principles:

you will uncover key ideas for yourself, through structured tasks, with my guidance ("guided discovery")

•Engage: you'll be actively involved at every stage, not just sitting there listening to me!

•Practice: putting the ideas into practice right away and relating them to your day-to-day work.

This course is not a lecture!

I will teach you the principles you need to develop your own style.

And it's not just about storytelling: SFT will provide you with invaluable guidance on other soft skills you need to develop, as well as industry-relevant insights.

The resources you find here will help you bridge the gap between the world you think and work in and the outside world.

Here's some footage from a pitching workshop I did with advanced materials startups on the AdMaCom Accelerator Program in Berlin:

Next steps

Please get in touch so we can have a chat and see how we vibe. No obligation, of course!

What people say

Testimonials from around the world

Francois Rivard, CEO of Innocap

“A raving fan”

I work with Tom personally and used his services for 20 people in our group (lawyers, portfolio managers, sales people, compliance and operations experts). He was accretive across the board: took time to understand our business (which is complex and niche), clients, realities and issues. He crafted a custom program to ensure we got the best value for time spent together. He worked under pressure and very tight timelines on sensitive information and his contribution was palpable.  I am a raving fan of Tom and his methods and would use him again anytime.

François Rivard
CEO, Innocap
Michael Maltais, Innocap

“The best of the best”

Being trained by Tom Hayton on presentation skills and storytelling is like having guitar lessons by Jimi Hendrix or Eric Clapton: you’re trained by the best of the best!  I had some apprehensions before starting our sessions because it was going to be online…  and then, because Tom is so engaging, it didn’t even take 5 minutes at the beginning of the first session to feel like he was with me, in my home office!
 In addition to being an expert teacher, Tom has a lot of humor, which made every minute spent in his trainings a lot of fun!

Michaël Maltais
Head of HR, Talent & Culture, Innocap
Yasmin Abuomar, Gaza Sky Geeks

“Great feedback”

Tom Hayton is one of the greatest mentors of Gaza Sky Geeks.  During our Hackathon, he mentored many teams and delivered workshops. He got great feedback, not only from participants but from other mentors as well. In April 2020, he mentored over 8 startups during the biggest virtual hackathon in Palestine: Hack The Crisis Palestine and was always available to help others day or night! He also took part in two round table discussions organized by GSG about resilience. I'm always impressed with Tom's willingness to support others in need. We're really proud that he's part of the GSG mentors' network.

Yasmin Abuomar
Tupac Celery, Siemens

“Engaging and interactive”

I’ve participated in one of Tom’s workshops focused on storytelling for technology professionals and I really liked it. It was very engaging and interactive with the perfect mix between theory and practical exercises. It’s been a while since I took the training, but I still go back to Tom’s slides for inspiration whenever I have to prepare a presentation.

Tupac Celery
Program Manager for Carbon Reduction, Siemens
Selcuk Aciner

“We got funded!”

We met Tom when we were preparing our pitch for a public funding. Besides providing us super valuable resources, Tom supported us in setting up the storyline of the pitch and making sure our pitch is easy to understand. And it helped: we got funded! If you're looking for someone to help you clearly communicate your story, Tom is your go-to person.

Selcuk Aciner
Co-founder, Wellspent
Antonia Caraveteanu

“Our startups were more relaxed and confident on their big day”

Tom did an excellent job at preparing 10 science startups for their DemoDay during our accelerator program, AdMaCom. His patience, support and the very organised structure of his training paid off - our startups were more confident and relaxed on their big day and their presentations were much clearer.

Antonia Caraveteanu
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